One of the best things about BB Frösch Chalk Paint Powder is that it can be used with ANY BRAND of flat finish latex paint. The key is flat finish. We like to use Behr because it is readily available in sample 8 oz. jars that can be tinted any color for about $3. Our go-to is Behr Premium Plus – Zero VOC available in quarts and gallons.
Valspar has a 10 oz. sample jar, but it currently is not available in flat finish.
If you are buying a quart, pick whatever brand you want, because they all have a flat-finish choice.